Having trouble keeping up with social media?
Wondering if it’s time to hire a social media specialist?
There’s not a lot of debate about social media these days. Most businesses have realized that it can be a great tool for promoting your brand and an essential marketing tool for getting more sales.
However, there is still a lot of mystery surrounding social media and many businesses still have trouble managing it well. If this is true for your business, it may just be time to get a specialist involved.
Below we’ll look at the 4 telling signs that your business needs to hire a social media specialist immediately.
1. Social Media Distracts You From Other Tasks
Let’s face it. Social media, while being a great marketing tool, can also serve as a big distraction. If you or another team member has taken on social media duties on top of other tasks, it can be a problem.
If you find that social media has taken important time away from other pressing business needs, you may want to hire a specialist.
A specialist will be able to devote 100% of their time to social media, instead of just a small part of their day. This can really improve the impact of your social media efforts.
2. You Have Trouble Connecting With Your Audience
If social media is only one of the tasks you or another team member focuses on throughout the day it can be hard to truly get it right. You may not have the expertise to create the posts that really get a lot of engagement. It may be hit or miss at best.
A specialist will be able to get to the heart of what your audience wants on social media and can identify what types of content they connect with. They can also spend their day replying to customer comments and questions.
Additionally, a specialist will also know the nuances of each platform, whether it be Twitter, Facebook, Instagram, or any other social media platforms.
3. You’re Inconsistent
Social media may be the last thing on your to-do list for the day. It can be easy to simply cast your social media tasks aside and put them off to the next day’s to-do list. And then the next. And the next.
Inconsistency with social media is one of the most common social media mistakes businesses make. Inconsistency can lead to much smaller returns and engagement from social media.
A social media specialist can improve your business by post consistently. They’ll even be able to recognize what the best times of day are for posting to your audience.
4. You’re Behind on the Latest Trends
Social media is always changing and new trends are arriving all of the time. If social media isn’t your main focus you may easily become overwhelmed trying to stay up-to-date on all of the latest trends and happenings.
Trends become even harder to keep up with when each social media platform is so different. Trends on Twitter, Instagram, Facebook, and Youtube all vary and aren’t usually aligned.
Social media specialists know this and work hard to keep up with trends. This increased knowledge and insight can help your business become more effective and engaging on social media.
Making the Decision to Hire a Social Media Specialist
While it can be hard to make that initial decision to hire a specialist to manage your social media, it will likely improve your business more than you realize.
A specialist can save you time and money and can boost your social presence in many ways, helping you to build a greater community around your business and get more sales.
Need help developing your social media and marketing strategy? Have questions or comments? Contact me today to learn more about what I can do to help your business succeed.
