So, you’ve got your audience. How do you keep it engaged?

An important component of any business growth is holding interesting events with exciting speakers. Finding these speakers might seem tricky, but don’t worry.

The best keynote speakers don’t need to be the most famous or successful. They just need to be right for your audience.

Here’s how to find yours.

1. Imagine Your Ideal Speaker

If everything goes well, your speaker is going to get a lot of credit. But you still play the most important part: you choose the speaker.

That means you need to be thinking of the big-picture from the start. The first thing you need to do is determine a price range: how much are you willing to pay your speaker?

If you’re not willing to doll out hundreds of thousands, don’t fret. There are many other measurements of the best keynote speakers that don’t involve cost.

What goal do you want to achieve with your speaker? What knowledge or what kind of motivation do you want to instill in your audience?

The answers to those questions should be the initial filters you use when picking out your potential speakers. Once you have that list, you’re ready to dig deeper.

2. Weigh Entertainment vs. Information

Consider the different styles of the speaker options in front of you. Many will have a special flair that electrifies the crowd, but they won’t bring much substance. Others will be elbow-deep in substance but have a tendency to drone.

In all likelihood, your ideal speaker will be somewhere between the two ends of the spectrum. You’re the only person who can know for sure what’s best for your audience.

You might already know what to look for when contrasting info vs. entertainment. But if you’re stuck, think about the people hearing the speech.

3. Understand Your Audience

Put yourself in your audience’s shoes. On the one hand, consider their expectations. Would blaring music excite them, or annoy them? They might enjoy a wordy orator–or they might be bored out of their minds.

Also, think about the context of the speech. It makes a huge difference when the speech happens.

If it’s on a Tuesday at ten AM in February, a softer presentation that crescendos might do the trick. But, on a Thursday afternoon in July, your employees might sit down ready to engage with a more energetic speaker.

4. Communicate with the Speaker

Remember how the speaker will get all the credit if things go well? Well, you might take a hit if things go poorly.

That’s why it’s essential for you to make contact with the speaker before they begin speaking. Run a quick background check on the content of the speech. If it’s not up to par, let the speaker know.

Sometimes, the “best speaker” title can be given before the speech is even made.

Navigate the Best Keynote Speakers

It’s time for you to give your audience the information they need in an entertaining way. The right keynote speaker can inject your crowd with a productive boost of energy.

With these tips, you’re more ready than ever to pick from the best. Reach out for more information on getting the right influencers for your organization.

What are you waiting for?