brand yourself

Why It’s Important To Brand Yourself

Jun 30, 2017

Successful entrepreneurs and business owners know the effect that good branding has on their sales.

Developing a strong, well-established brand is one of the most important things you can do for your business. So you create a logo, a catchy business name and headline, have your packaging sorted out and publish content on a daily basis.

But many entrepreneurs don’t realize that they can grow their business even more through effective personal branding.

So how can you develop a personal brand along with your business brand? How can you do it and still stay focused on your big goals?

Keep reading to find out why it’s crucial to brand yourself and how to do that successfully.

Why It’s Important to Brand Yourself

Whether you’re an entrepreneur, a solopreneur or a business owner, you have to work very hard to position your product or service on the market.

One part of your business success is related to the quality of what you’re offering and the other parts are the branding and the relationship you build with your potential customers.

This is where personal branding comes into play. It’s basically your chance to tell people your story and connect with them on an emotional level. This will establish trust and credibility.

Another reason to brand yourself is to stand out from the crowd. This is important in an overly saturated market.

One of the best ways to do so is through social media. If you use these platforms the right way, you can connect with other like-minded business owners. You can meet people who may have business opportunities for you.

How to Brand Yourself for Success

Creating a personal brand alongside your business brand is easy if you know where to begin.

For example, attending as many networking events as you can is essential for spreading the word about your business. It’s also important for meeting other entrepreneurs with innovative ideas.

Networking is a great way to expand your connections and meet people who can help you grow your brand.

Another way to brand yourself is to connect with your customers on a personal basis. Tell them the story of your brand and how you started it. Listen to what your audience says, the feedback they give you, and what they’d like to see next.

Paying attention to your customers’ needs and implementing them in the future will help them trust you.

One of the best parts of developing a personal brand is the opportunity to show your personality. You can do this through creating online content and videos. Show people that behind your successful brand stands an equally successful person.

Bottom Line

Creating a personal brand for yourself and your business at the same time may seem daunting, especially if you’ve never done it before.

But if you learn how to approach and execute it, you’ll find it incredibly rewarding both personally and professionally.

More and more entrepreneurs and business owners invest their time and work into personal branding and it’s what takes them to new heights.

hiring independent contractors

The Benefits of Hiring Independent Contractors

Jun 26, 2017

“Should I hire independent contractors?”

It’s a hand-wringer for many business managers. It might come up as your business experiences a sudden surge, or when the chance to bid on a huge contract presents itself.

The independent workforce now makes up over 40% of US workers, so there may be no better time to tap into that resource. But is it right for you?

While we can’t answer that question outright, we can give you the tools to understand why hiring independent contractors could be a real benefit to your company.

Give yourself flexibility

Everybody wants to be able to do everything in today’s commercial marketplace.

Partly that’s because we all want to be ready to respond to the latest changes in our industry. That could be anything from developing technology to a social media trend.

Hiring independent contractors is a great way to add that flexibility to your organization. With traditional employees, your ability to capitalize on situations is limited by the skill set of your employees and the long lead-times involved in the hiring process.

You could hire new employees, sure, but then who’s to say their skills will remain relevant to you over time?

Independent contractors are also great for managing changing business needs. You can bring on a retinue of contractors to cope with high volumes of work or a particular project without needing to find a niche for them when the work reduces back to normal levels or the project comes to an end.

Save on expenses

It’s no secret that regular employees come with a lot of requirements and expenses employers must meet or incur.

Among the considerations for a company hiring employees are:

  • Providing space for employees to work. This will include health & safety considerations as well as comfort.
  • HR support to deal with parental needs, ambitious or underperforming employees, requirements to show continued professional development, and other personal and interpersonal issues such as stress and disputes.
  • Benefits such as health insurance, pension etc.
  • Continued payment for employees outside of a usual working pattern, such as long-term sickness and parental needs.
  • Compensation in the event of accident or injury
  • Meeting travel and training expenses

All of these add up to a lot of expense for an employer. And that’s fine if you’re investing in your company’s future and trying to build a skilled in-house team.

But you don’t always need that. By hiring independent contractors, you can bypass a lot of these expenses while still completing work.

Independent contractors may have a higher payment per hour, but when you factor in the extra investment of time and money into regular employees, the savings soon become obvious.

You can hire independent contractors fully-trained without any of the other financial obligations to your company except their salary.

Protect your company

As we’ve covered, regular employees can need a lot of maintenance to keep them happy. What happens when the employer/employee relationship breaks down?

Lawsuits can be devastating for a company. By hiring independent contractors, you can insulate yourself from this risk.

Contractors aren’t your direct employees, so you don’t have the same legal responsibilities for them as you would a regular employee.

Here’s a selection of rights held by regular employees that you won’t have to worry about when hiring independent contractors:

  • Right to form a union
  • Right to sick or parental leave
  • Protection from employment discrimination (except racial discrimination)
  • Right to minimum wage and increased overtime payment

So hiring independent contractors can ensure your core business doesn’t become eclipsed by legal issues and expensive payouts in the event of a dispute.

Anything that allows you to focus on what you do well gives you an advantage over competitors distracted by other issues.

There are some legalities you’ll need to keep in mind. Your written contract will need to be smart to set the terms of employment. You’ll also need to consider things like the question of what happens to intellectual property created by independent contractors.

Recruit quickly

Recruitment can be a hellish process for all involved.

Timescales are long. Even after posting a job ad, you’ll often have set a closing deadline and be unable to advance before then. Following which you need to go through the lengthy and time-consuming process of interviewing candidates.

It can often take a least a month before the candidate is able to come and work for you.

And this all supposes you’ve found the right candidate and that the hiring won’t turn out to be a mistake. It’s also pretty common for new employees to change their minds and jump ship within weeks.

In some cases, you can go through all this for just a single employee.

By contrast, hiring independent contractors lets you get boots on the ground quickly. You can mass-hire, skip interviews (even if you conduct a less intensive skills check), and deploy within weeks rather than months.

Being able to deploy workers so quickly could be the difference between winning or losing a contract, or delivering a project to budget.

It can also allow you to manage harmful backlogs.

Expand your scope by hiring independent contractors

Depending on the nature of your industry, you may find that hiring more employees isn’t the best way to scale up your business. The extra overheads of regular employees may keep your company at a certain size.

Hiring independent contractors can be an effective way to break through that ceiling. You can effectively inflate the size of your workforce and the size of your company.

Knowing you can bring in independent contractors to cover more ambitious work gives you a realistic way to beat your competitors without taking dangerous risks.

Independent contractors may help you punch above your weight in your chosen industry. You may even find they help you snowball to the point where you can afford to invest in more regular employees.

So next time you see an uptick in your work or need to meet the requirements of a project, consider hiring independent contractors and feel the benefits.

For more business tips, follow my blog or head on over to my Contact Page if you need to get in touch!

 

 

small scale business ideas

How To Turn Your Small Scale Business Ideas To Reality

Jun 16, 2017

small scale business ideas

Are you are an entrepreneur with a small scale business idea?

If so, you shouldn’t stop there!

With the right mindset and dedication, you can help turn your small scale business ideas into a reality.

As of September 2015, there were 27 million working-age Americans who started or were running a new business.

That makes up nearly 14% of all working-age Americans!

Part of being a successful entrepreneur is creating a good idea and having the passion, intelligence and work ethic to develop.

Read on to learn how to turn your small scale business ideas to reality.

Identify Your Goals

To bring your small scale business ideas to life, you need to have clearly identified goals.

What product or service are you offering your customers that they cannot get anywhere else?

If your product or service is not the first of its kind, how are you doing this better than the competition?

Once you answer questions like this, you should identify how your product or service will help to solve a problem your customers are facing.

Your goals should be narrowly tailored so that you can measure your progress towards each of them. You should also be careful to ensure that you are setting both short-term and long-term goals.

By doing this, you have a measuring stick for your small business as your idea becomes a reality.

Understand Your Market

Even the best idea can fall flat if you don’t understand your target market.

What are the demographics of the market you are targeting with your product or service?

By identifying this market, you can determine the ways that you can connect with them the best.

This might be through presentations, emails, your website or a combination of different ways.

Understanding your market will also help you to competitively price your product or service. If you are too high or too low, you risk missing out on valuable business opportunities.

Find Funding

You should also be prepared for where to find funding for your small scale business ideas.

Depending on your idea, you may able to fund the initial start-up costs yourself.

But if your small scale idea is bigger or more costly than you think, you may need to seek funding from a bank or investors who may want a stake of ownership in your business.

Make Small Scale Business Ideas a Reality

Bringing your ideas to life in the form of a business can be challenging but rewarding.

You need to ensure you spend time brainstorming your idea and how it fits into the current and future of your industry. But making your idea a reality also requires understanding your target market and identifying your goals.

If you need more funding than what you have on your own, you will need to find it from other sources, which will require you selling someone else on the idea of your product or service.

Rafferty Pendery is an entrepreneur and a venture capitalist who is here to help others who share a passion for business.

Contact him today to learn more about how he can make your business dreams become a reality!

entrepreneurial development

7 Ways to Improve Yourself as an Entrepreneur

Jun 13, 2017

Did you know that nearly 70% of all entrepreneurs start by running their businesses from their home? 

What about the fact that entrepreneurship is responsible for creating over 3 million jobs in the United States alone? 

The reality is that, no matter what industry you choose to work in, where you start your company from, or even how many employees you have, you need to have an incredible drive in order to succeed as an entrepreneur. 

Of course, drive alone isn’t enough. You also need to continually and rigorously work to refine and better your personal entrepreneurial development. 

How can you make sure you’re doing that? 

You can start by reading this article. 

In it, we’re telling you the top 7 things you can do to grow entrepreneurial development and become a better entrepreneur. 

1. Surround Yourself With Good People

The company you keep is one of the most important factors when it comes to entrepreneurial development. 

We know you’re already probably attending tons of events, talks, and other networking events in your industry. 

But keep in mind that, in order to keep developing your own skills, it’s not enough to just milk these connections to grow your business. You have to be willing to really learn skills from others on your team or in your larger industry. 

You also need to know how to delegate tasks according to what each member of your team is good at. This can be difficult, as it will often mean acknowledging your own shortcomings. 

However, the reality is that every person on your team is an asset in their own unique way (which is why it’s so crucial to hire a diverse team.) 

You want to find people who share your vision of success and who you work well with, but they need to be leaders just as much as you are. Ask yourself what you can learn from everyone on your team, and what you can teach them in return.

2. Know How To Measure Your Progress

We all want success – but unfortunately, it never comes overnight. 

Instead of focusing on one giant (often unattainable at your current phase of business, anyway) goal, you need to break it down into several smaller goals that you can actually reach. 

This won’t just hone your entrepreneurial development and keep you motivated to moving forward. 

It will also allow you to clearly evaluate whether or not the current steps you’re taking, and methods you’re using, are actually effective. 

3. Outsource What You Can

Especially at the start of your business, you need to seriously evaluate how much time you’re losing every day to tasks that, in the end, could really be done by someone else. 

As an entrepreneur, every minute of your day is incredibly valuable – and every wasted one represents a real loss.

To foster your own entrepreneurial development, ask yourself and your team to think of the tasks that can only be done by them, that could probably be done by someone else (especially down the line) and that could easily be outsourced.

For example, only you can meet and pitch your company, vision, and projections to a potential million-dollar investor. However, someone else can probably run the updates on your computer.

4. Know How To Lead

Even if you’re just starting out, we know you ultimately want to still be in charge when your company grows to a multi-million dollar empire. 

But to do that, you’re going to need to teach yourself how to be a good leader. This doesn’t just mean managing your specific team. 

It means becoming an innovative thought leader in your field of choice. 

Ask yourself: what are you continuously doing every day to make sure you know the latest news and trends in your industry? How are you incorporating that into your own management style and product/services? 

Always learn from mistakes – your own, and other people’s. Make sure those you work with feel valued, and take the time to listen to and ask for their ideas. 

5. Take Risks

Especially in today’s hyper-competitive world, if you don’ take risks as an entrepreneur, you’re never going to see the kind of growth you want – personally and professionally. 

If you’re not comfortable playing around with money, keep in mind that there are lots of other ways to take risks. 

Hire someone who thinks differently than you do. Attend an industry event with people you look up to, and make it a point to talk to them. Take on a bigger client.

Do something that your competition is afraid to. 

It’s the only way you’re going to be able to differentiate yourself.

6. Avoid Distractions

Yes, it’s true – in order to get the most out of every day, you’re going to have to schedule your time like crazy. 

This also means that you need to be incredibly protective of it. 

Especially in today’s world, it’s easy for a “quick five-minute break” to turn into a long lunch, cocktails, happy hour, and a hangover the next day. If you don’t see your time as one of the most valuable aspects of your business, you won’t make it far. 

This doesn’t mean you can’t take breaks. In fact, they’re incredibly important when it comes to keeping you productive! It just means that these breaks need to be scheduled.

Give yourself at least 5 minutes every hour to unwind. Otherwise, you’ll find yourself losing hours of time later. 

7. Always Remember Why You Started

Accepting some losses and going through some challenging times are an important part of entrepreneurial development. But often, especially if these are big losses, it can make you feel like you want to quit. 

When this happens, think back to why you started your company in the first place. What problem did you want to solve? Who would you help? What do you love about it? 

This will encourage you to push yourself through the tough times. 

Build Up Your Entrepreneurial Development With These Tips!

Thanks to these tips, you’re ready to make this the year your company hits its all-time highs! 

Looking for more ways to motivate yourself and manage your time

Want to know what else you can do to push yourself to grow? 

Check out the blog and website to ensure that you never let another opportunity pass you by.

branding your business

10 Tips For Branding Your Business

Jun 12, 2017

branding your business

Do your customers or readers know who you are? I’m not talking about them knowing about your brand. We mean, do they know who your brand is as if it was a person.

Does your brand have a personality? Do your posts tell the world what your company is about along with what you do? To stay relevant in today’s market your brand needs to be knowable and read like an open book.

If this is a new concept to you, don’t worry! It’s not too late to start branding your business. We’ve got 10 tips for you to make it easier to turn your company into a friendly face.

What do Well Branded Businesses Look Like?

Successful businesses are open books in that you know what they stand for. For example, Starbucks stands for good coffee and well-treated employees and suppliers. They market as friendly and welcoming. That’s why employees try to learn names and orders.

They want you to believe that each store is a friendly place. That’s their brand: your friendly neighborhood Starbucks. What’s yours?

10 Tips for Branding Your Business

Branding your business is not a quick process. Like anything worth doing, it takes time and effort. If you’re willing to do the work, you’ll be rewarded with more visibility and loyal customers.

1. Keep it Simple

Let’s think about some big successful brands we know. Google, Netflix, Dunkin Donuts, and Amazon. What do they have in common? They aren’t overachievers. Their brand is one or two things at most. It’s simple. 

Dunkin Donuts does coffee and donuts, that’s it. Amazon does home delivery of goods, Netflix does streaming, it’s not complicated.

A good brand’s services can be easily described and easily remembered. So when you’re branding your business don’t go overboard!

2. Don’t Be Fake

No one like a facade. The same is true when it comes to brands consumers commit to. If your company’s brand is about honesty and you’re caught lying about anything – you’re finished.

This is something to think about when you’re branding your business, can you live up to your own brand?

3. Write it Down

Before you decide on a solid brand identity, get out your business’ mission statement and values. Look at those and consider your ideas for a brand. Once you’ve decided, write it down.

Your brand needs to be concrete, something you can tell marketing directors or people you hire who are new to your company. It has to be concrete.

4. Catchy Tagline

This may come before or after you’ve decided on a concrete brand identity, but either way, it’s important. When you’re building your brand you need to have people remember what you do, as well as who you are.

Make sure that your tagline fits within your brand. For example, if your tagline is about being family friendly, make sure you post only family friendly content.

5. Your Logo isn’t Brand Content

In simpler days, it was enough to have your brand be represented by your logo. Now, you need to have appealing and engaging content that is unique to your business.

For your company’s Instagram, your logo will be your profile picture, but that should be the only place it’s visible. If it is on your product and you post a picture of that product, that’s ok.

6. Be Visible

Speaking of Instagram, your company needs one. It’s hard to keep up with all the social medias, that’s true. However, if you want to engage younger generations, it’s a necessary evil.

When you’re choosing networks to be on . Start small. You don’t want to have accounts that get neglected. Facebook, Instagram, and Snapchat are a must.

7. Be Consistent Across Networks

When you have a presence on different social media networks and otherwise online (emails, website content) you need to stay consistent. Your brand needs to be obvious for your content on each one.

Try not to post the same content on each social media network at once, your Facebook page and your Instagram shouldn’t match post for post. If you are announcing something big, tweak the graphic or the picture a little on each network.

You should be consistent across networks, but not copy and paste your content.

8. Be Consistent In Person

This goes along with creating an honest and fitting brand. When a customer engages with your company in some way, they should feel like your brand is representative of your services.

This is a little vague, so let’s go back to the Starbucks example. Their brand is friendly and welcoming. They act on that in person by learning customers names and their orders. That’s what it looks like to be your brand.

9. Brand Ambassadors? Don’t Hire Out!

This is a tip for smaller businesses. If you have a huge marketing budget and want Kylie Jenner to advertise your product, then go ahead.

If you have a small or medium sized business, you don’t necessarily need a Kylie. You have brand ambassadors right under your nose. Your employees! (Assuming that your employees believe in your product) They are a gold mine of brand content.

10. Associate Strongly

Pick some companies with similar brands. For example, if part of your brand is about being a local business, feature another local business from time to time. You don’t have to make it extreme.

An Instagram post of a snack table at a meeting with a local company’s food and logo visible would be a good example. This is something you should keep in mind when you’re partnering as well: do your brands work well together?

Hopefully, we’ve given you some helpful tips for branding your business in today’s ever-changing marketing world. The name of the game in 2017 marketing is engagement and you have to give your consumers something they can engage with.

If you’ve already picked a brand for yourself and it’s not working out, re-branding is always an option. You can be successful at branding your business if you work hard at it, even if you don’t have a marketing team.

Now go get your brand on!