finding a business partner

3 Tips For Finding A Business Partner

Jul 17, 2019

Running a business can be a challenge. There are emails to read, conferences to attend, marketing to strategize, books to reconcile, calls to make, and taxes to file, among many other things. A business partner can help ease some of the burden, but where to do business owners start? To help make this process a little more enjoyable, here are three tips for entrepreneurs on finding a business partner.

1. Know Your Strengths

Before you start looking for a business partner, you will want to know what you need in one. To do that, you will need to know what qualities and strengths you bring to the table, then look for someone to help fill in the gaps. It’s important to find a partner that complements both your strengths and weaknesses. Consider looking for someone with different approaches to ideas so you can broaden your company’s knowledge base. For example, you may be really good at finance with a brilliant idea for a lucrative venture but have no clue how to start a business. A good business partner would be someone with experience in starting new companies.

2. Don’t Rush the Process

Common entrepreneur mistakes include setting unrealistic goals and believing you need to go it alone. It’s unrealistic to expect to find a business partner quickly, so plan to take some time for this process. If it takes a little bit of time for you to figure out your own strengths and weaknesses, then it should take even more time to figure out what you need in a partner. Once you’ve determined what you want in a partner, give yourself ample time to talk with people, get to know them, and find out their long-term vision for your venture. Don’t be afraid to take extra time with them; a new business partner is a big decision!

3. Level Your Expectations

Along the same lines as setting unrealistic goals is having unrealistic expectations of your partner. Consider this example: you are looking to start a law firm but know that lawyers have an unusually high aversion to being public speakers and that 58% to 64% are introverts. You’ll want to be sensitive to that when finding a business partner. Are you averse to public speaking or is your partner? This goes hand-in-hand with knowing your strengths and skills. Make sure to set your expectations fairly on both yourself and your partner. This will help avoid conflict down the road.

Finding a business partner can feel as overwhelming as starting a new business, but let these tips guide your process and ease any tension you may have over it. Know what you bring to the company, take your time and be patient, and set your expectations early. This will help make finding a business partner a walk in the park.

5 Reasons Why Every Entrepreneur Should Join an Entrepreneurship Program

Jul 15, 2019

Every entrepreneur needs a mentor who has gone before them to show them how to navigate the murky waters of entrepreneurship. With the high cost of starting a business, it no surprise that 69% of entrepreneurs in the country start their businesses at home and scale them up when operations can support extra expenses. By joining a mentorship program and attending international speaker sessions, you will achieve the following advantages:

  1. Mentorship on how to handle every aspect of entrepreneurship: There is a lot that comes with entrepreneurship, and it is easy for budding entrepreneurs to make mistakes. By attending workshops and programs, you learn all the common entrepreneurship mistakes you will encounter and how to avoid them. Besides lessons on avoiding entrepreneurship mistakes, you learn to forecast challenges, so you are well-prepared to mitigate them if they arise. Some of the most common mistakes you will learn is that you need to have a customer-first mentality where you first find a real problem to solve before creating a product or service. The majority of entrepreneurs start from products and look for problems their products can solve.
  2. Raising capital for your business : Every business requires capital to grow. Whether you will be finding a business partner or using other means to get capital, a mentor to walk you through every step of the way will come in handy. You need to write proposals, enlist the services of a lawyer, and market your business. That’s why attending entrepreneurship workshops and programs, like those performed by Raffy Pendery, can help change your business and make you more money in the long run.
  3. Public speaking and communication skills: A lot of tech entrepreneurs struggle with public speaking and communication, especially when speaking to people who aren’t technologically inclined. But tech is not the only field affected: you need more than words to become an excellent public speaker. You must have research skills to stay up to date on new trends, composition skills to enable you to craft your message properly, and communication skills to relay this information well. You also need people skills and to learn how to connect with your audience. These are skills you will use in your business as you talk to a potential tech entrepreneur partner, your employees, and your customers.
  4. Business law and ethics: Every entrepreneur needs to know where they stand with the law. This is crucial for their business. First, there is a need to understand the types of business you can register and the legal implications they hold. These include sole proprietorships, partnerships, and limited companies. You also get understand the tax implication associated with these types of business, the licenses you need to start operations, and any other legal aspects you need to be aware of. This helps you make an informed decision on which type of business to start.
  5. Pricing and negotiation skills: Every entrepreneur needs to know how they should price their products or services. There are a lot of things you need to put into consideration before you can settle on a price. How much does it cost to make? How about packaging? Through an entrepreneurship program, you will learn how to price your services and products to maximize profits and remain competitive in the market.

Raffy Pendery explains each of these vital considerations. Once sales start trickling in, you will be taught how to reinvest and expand your portfolio, cash flow management, among other day-to-day financial aspects of running a business.

After all, learning how to start a business is a continuous process. You will not learn everything in a single day, but you will keep improving your skills, and you grow and expand. However, having a helping hand, you can trust becomes vital in ensuring your success. Raffy Pendery started as a tech entrepreneur and is well versed in everything tech, public speaking, and entrepreneurship. Rely on his expertise to transform your business from good to great.

4 Traits You Need to Succeed as a Tech Entrepreneur

Jul 11, 2019

Want to know how to succeed as a tech entrepreneur? Strap in: it’s a long road to prosperity.

Every year, thousands of entrepreneurs start small businesses in the U.S., each with their own brilliant ideas. The failure rate statistics can be daunting, though. Only 80% of small businesses started in 2014 made it to the second year while only 56% made it to year number five, according to Small Business Trends.

Don’t let the numbers discourage you. While you may not become the next Jeff Bezos, plenty of tech startups flourish, even if they hit some rough patches along the way.

We’re sure you’re brimming with confidence and ready to get your startup off the ground. After all, you wouldn’t be an entrepreneur if you weren’t. But here are four traits that, if developed and sustained over the long haul, are essential on how to succeed as a tech entrepreneur:

1. Dedication

Entrepreneurs like yourself have plenty of reasons they want to start a company — everything from being their own boss, chasing riches, pursuing their passion, or just being plain curious about solving a hard problem.

A word to the wise: Know that launching a company takes guts, and it may take several years until you truly succeed. Tech startups face many obstacles along the way, so it’s important to continuously look at the big picture, even when there are roadblocks like insufficient cash flow, problems with personnel, or other thorny issues.

One of the most common entrepreneur mistakes is the illusion that success can somehow happen overnight. Remember that it takes time.

2. Flexibility

Most entrepreneurs start a company with a specific idea and game plan. But remember that markets quickly change. Your initial idea may not drive your core success; you have to be willing to adapt and stay flexible.

The most successful entrepreneurs are driven to solve problems, and they realize they may have to pivot along the way and tweak their approaches. One of the big entrepreneur mistakes is not being flexible enough.

One example of this is Twitter, which was started in 2005 as a podcast company known as Odeo. When Apple iTunes began to dominate the podcasting market, the original Twitter founders developed the 140-character status update side project that launched them into riches.

Lesson learned: have a plan, but be willing to pivot to meet customer needs or when big obstacles get in the way. That’s a good formula for how to succeed as a tech entrepreneur.

3. Confidence

As a startup business owner, you’re going to spend a lot of time trying to convince people like investors, a tech entrepreneur partner, and employees. That means you’re going to have to exude a natural confidence. If you want to know how to succeed as a tech entrepreneur, remember that confidence is key.

The best way to build confidence is to work on projects you’re passionate about and invest the long hours to prepare to make your pitches.

Another tip: don’t look too much for external validation. As cliché as that might sound, successful tech entrepreneurs know that the long road to prosperity will involve rejection, difficult situations, and selling people on projects and ideas that may not garner approval right away.

4. Open-minded

One of the best tips for entrepreneurs: build a diverse team.

Don’t surround yourself and take advice from too many people who are just like you. That includes demographics and traits across the board, such as age, gender, educational background, and professional experience.

When entrepreneurs get too stuck in their own cultural biases, they may miss ideas and opportunities that can lead to success. Listening to competing ideas can be difficult, but the creative tension will usually yield insights that you may not have thought about before.

Female Entrepreneurship Is On the Rise

Jul 9, 2019

Not too long ago, the United States was a place where women’s rights were severely limited. They were expected to maintain the role of wives and mothers and weren’t even allowed to vote. However, women’s rights movements have carried the U.S. to a point where the female population is becoming more and more empowered. They are becoming entrepreneurs and paid international speakers who are striving to make a difference in the world. They are speaking up about their thoughts and ideas and paving the way for the girls who will follow them.

Data from Kauffman shows that 40% of new U.S. entrepreneurs are females, with the number of new female-owned businesses progressing at twice the rate of male-owned businesses. If these rates continue, it’s possible that women could take over the majority of new businesses in the United States. With the ability to blog, create online business spaces, and reach millions of other women like them, it’s easier today than it has ever been for females to break into the world of business.

Blogging

While the ratio of female to male bloggers is pretty evenly split, women do have the higher percentage in this category. Everything from beauty blogs to tech entrepreneurship blogs can be run by women. Blogs provide a way to reach out to the billions of people who have access to the internet and have multiple different avenues for monetization. They’re a great place to start for launching a small business and making connections. They also offer opportunities for lead generation.

This form of marketing and customer connection allows females to create their own platform. They control every detail and are able to take their new ideas and run with them. It gives women of most classes and experiences the ability to reach out to the rest of the world and put their thoughts out there. Whether they wish to run a tech entrepreneurship blog or just want to share their life experiences as a life coach, many get their start with blogging.

Public Speaking

Another way that women are making connections and boosting their new businesses is through the use of public speaking. They are sharing their knowledge and experience with others at places such as schools, conventions, and more. They are helping others like themselves learn and grow, which in turn allows their business to grow.

To be a successful international speaker, you have to have something to offer that people want to hear. These women know they have a message that is worth putting out into the world. They know that the right people will listen and they use those opportunities not just to grow their business, but to help others.

Creating Better Lives

Many women turn to these forms of entrepreneurship because they want to improve their own lives and the lives of others. They want to create a life that allows flexibility, a chance to challenge themselves, and a way to make a difference for others. Some are your everyday women who start out studying tech entrepreneurship blogs for inspiration, while others have an idea that they know they want to put out into the world.

Wherever these women start, they are taking the world of entrepreneurship by storm. They are consistently creating new ideas and sharing their knowledge with the world. Things may not be perfect for women in today’s world, but they have made a great deal of progress. Women have the right to make their voice heard and share their ideas. They are doing so every day as the owners of their own businesses.

Everything You Need to Know About Digital Entrepreneurs

Jun 12, 2019

The digital entrepreneurship industry has significantly grown in the last few years. While Silicon Valley has always been home to ambitious tech entrepreneurs, the Internet has made it possible for anyone to become a business owner. This has been facilitated by the fact that global trade is expanding as new technologies provide a framework for global commerce.

If you are interested in becoming an entrepreneur, then you may be wondering how to get started. So, what are some of the properties of the digital entrepreneur?

1. Ability to Mobilize Resources

Unlike a traditional business owner, a tech entrepreneur can quickly mobilize resources to start and operate a business. Most startups fail to succeed because they do not have sufficient funds to cater to their immediate needs. Tech entrepreneurs know that this is one of the common entrepreneur mistakes they want to avoid if their startups are going to be successful.

2. Find A Mentor For Business Success Tips

While you may fantasize about becoming a self-made entrepreneur, most great business leaders have a trusted mentor. As you seek to launch your business, look for experienced industry leaders who can provide ongoing coaching and entrepreneurship tips. Many business owners find it hard to succeed because they do not have the tips and strategies that are necessary for succeeding in their industry. If you want to be the digital entrepreneur who will have a significant impact on the digital landscape, you need to have some vital entrepreneurship tips. Fortunately, the Internet provides many opportunities for networking and relationship development.

3. The Grit to Start a Business

Remember: not everyone has what it takes to run a successful company. Starting any new business will involve setbacks and drama. If you are the type of person who cannot cope with high levels of stress and disappointment, then you may not have the grit to succeed. Ironically, in order to succeed, you must know how to cope with failure.

4. Public Speaking Ability

Any digital entrepreneur who has the potential to succeed possesses a natural public speaking ability. You may need to regularly present your business plan to investors or potential clients, which you cannot do if you are nervous speaking in front of crowds. Many entrepreneurs also translate their success into a side career as paid international speakers. Fear of public speaking has significant impacts on your income as you will earn 10% less on average than those who do not fear public speaking.

Becoming a digital entrepreneur is a complex process. To learn more, keep reading our tech entrepreneurship blog and other resources. You too can become a digital entrepreneur if you are highly focused and committed.

entrepreneur mistakes

New Entrepreneurs: 4 Beginner Mistakes to Avoid

Jun 10, 2019

Everybody makes mistakes. However, most people don’t hold the fate of a product, brand, or entire company in their hands. Welcome to the world of startups.

Not everyone is cut out to be an entrepreneur. Three out of four individuals experience speech anxiety, which can severely diminish your effectiveness as a business owner. After all, it’s up to you to communicate your vision to your team, and often to your customers.

Besides lacking any skill as a public speaker, the following are four common entrepreneur mistakes to avoid as you learn how to start a business.

 

1. Being a Solution in Search of a Problem

This is one of the most common entrepreneur mistakes. When you’re creating your product and developing your business, it’s imperative to have a customer-first mentality. And when you’re just starting out, that means finding a real problem to solve, and then creating a product to solve that problem.

Most people go about this backwards — they have a product idea, or they discover something they’re uniquely gifted in. Then they go about developing a product based on that idea, all along assuming that people will actually want it.

Sadly, it’s not always the case.

Unless you start with the problem you want to solve, you can’t be sure that the solution you develop is going to really benefit people (and thus be profitable).

So instead of asking yourself, “What am I good at?” or even, “What can I do to help people?” Ask yourself, “What problems are people in my niche experiencing, and how can I solve them at scale?”

 

2. Going at it Alone

It’s almost a cliche, but it’s true: people thrive and work better with friends. That may be truer in the startup world than anywhere else. This leads us to another of the most common entrepreneur mistakes: trying to go solo.

Of all companies worth over a billion dollars, roughly 85% of them were launched by at least two founders. It’s fairly uncommon for a business to see massive success when it’s driven forward by just one person.v

It’s not fun to think about, but launching and scaling your business to profitability is going to be the hardest thing you’ve ever done. There are going to be days—weeks, even—when all you want to do is quit. Without a cofounder, coach, or at least an accountability partner, you‘ll most likely give up.

 

3. Never (Really) Getting Started

This is a more elementary mistake, but it’s a very common one among budding entrepreneurs.

Many would-be entrepreneurs fall into the trap of being busy doing nothing—attending seminars, watching lectures, reading books, and taking copious notes, without ever really putting themselves and their ideas out there for the world to see.

Business development is a public process—if you don’t launch a campaign, talk about what you’re working on, and get other eyes on it, you will not have a business.

This is usually a side-effect of fear. Sometimes the antidote is education—you need to learn about your field, and how to manage your own success when it comes. Just as likely, you’ve done enough learning and it’s time for action.

 

4. Assuming You Have No Real Competitors

Let’s be honest: when you’re a product developer or startup founder, you’re as proud as a new parent. And like a new parent, you’re pretty much convinced that your baby can do no wrong and that no one in the world could possibly replace it.

This assumption is another of the most common entrepreneur mistakes. It’s natural for new founders to feel this way, given the excitement of the startup process. However, it can lead them into believing that their product is so superior to everything else that’s out there, that they have no direct competitors.

In actuality, it’s incredibly unusual for a product or business to have no direct competitors. Unless you’ve invented something absolutely original (hard to do, and even harder to sell), there’s absolutely someone out there with an alternative product that people are already using.

It isn’t always necessary for a product to be ten times better than the competition to be profitable, but it’s still a good goal to shoot for. In any case, you must do your due diligence in finding the companies already serving your target audience, and discovering how you can differentiate yourself and your business.

Common Mistakes Public Speakers Make and How to Avoid Them

Jun 7, 2019

 

Do you have what it takes to be a great international speaker? Public speaking is a soft skill that entails speaking to an audience to pass along important information. More often than not, it is geared towards pushing the audience to take a specific action following the event. While a lot of people can be good speakers, public speaking entails more than just talking into a microphone.

Public Speaking is More than Delivering Information

Every international public speaker understands that there is more to speaking in public than reading from a piece of paper. For starters, what you say to an audience is essential, but it is not as important as how you say it. For an effective presentation, studies have suggested that 38% of it is your voice, 55% relies on non-verbal communication, and the remaining 7% goes to your content.

Technology has leaped forward, but the components of public speaking that make it effective have hardly changed. For instance, every paid international speaker should capitalize on the first seven seconds of a speech because it is during this short time that listeners decide if they will trust the speaker or not. Here are some of the most common mistakes public speakers make and how to avoid them.

  • Not creating an initial rapport with the listener: A lot of presenters spend most of their time putting together the content of their speech which sometimes keeps them in the information bubble. Instead of establishing opening lines that will help them create rapport with the audience, these speakers simply deliver information in a boring way. Rapport with your listeners is a make-or-break quality to your presentation.The best way to avoid this mistake is to research your audience beforehand. This will enable you to familiarize yourself their goals and their causes, allowing you to find the best way to approach them. Preparing for a speech is like starting a business. A business person avoids entrepreneur mistakes by knowing their customer’s demographics, culture, and expectations. You need to know this information when preparing for your speech if you are to connect with the audience.
  • Not having clear points: Listeners need clear and simple takeaways from your speech, otherwise they won’t perform the necessary action following the event. Modern society has come with a lot of distraction that has shortened our attention span. An effective way to deter a loss of interest is to have short, clear points that your audience can apply straight away in their lives. Also, don’t bombard them with tons of information that can make them feel overwhelmed. Keep your main points between three and five punchy points and pad these bits of information with more detail. Make it easy for your audience to follow you from one point to another, which creates flow and keeps them engaged.
  • Don’t be dependent on visual aids: Every public speaker needs to use visual aids at some point in their presentation, but you should not overload the audience with power points. Avoid reading from your presentation and filling it with tons of text, otherwise, you will distract your audience. It’s vital that you keep their attention on you as much as possible. To be an effective speaker, you need to keep eye contact and draw energy from them through crowd interactions. Look for signs of interest, so you know when audience attention is waning. You will elicit a hunger in the people watching you, and hit emotional triggers better when you pay attention to your audience.
  • Not getting the right timing: An international speaker is like a comedian. Both must get the timing right to present information that people will assimilate. As an international speaker, you should not go beyond the allotted time, and you should form the habit of timing your statements to keep them exciting and long enough. Break up your presentation with stories, jokes, and crowd interaction to make your presentation dynamic.

Entrepreneur tips for public speakers say that you should have a plan B for every presentation you make. If things start going south, you will be prepared. When you want to become a better international speaker, rely on the help of Rafferty Pendery to become a professional.

entrepreneur tips

7 Important Entrepreneur Tips That Small Business Owners Need to Know

May 22, 2019

Avoiding entrepreneur mistakes is the only way startup companies can reach their fifth year of operations. Recent studies indicated that 80% of the small businesses that were started in 2014 made it to the second year of operations, 2015. However, several research studies have proven that less than 70% of the small startups don’t get to see their third year of operations, let alone the fifth. With that in mind, let’s take a look at some of the entrepreneur tips that small business owners can use to succeed in business.

1. Adequate Capitalization

One of the most important entrepreneur tips that startup entrepreneurs can use to succeed in their investments is having adequate capitalization, otherwise known as money. There is no way business can succeed without sufficient capital. Entrepreneurs make the mistake of having little capitalization at the onset of the business. Little do they know that the company will not be able to withstand market forces and turbulence in the first few years.

2. Excellent Planning

One of the most common entrepreneur tips that all potential investors know is that they need to plan for their businesses. Most failed businesses have attributed failure to poor planning and lack of contingency plans. Reading a reputable entrepreneurship blog could provide an entrepreneur with some important details on how to formulate simple plans and contingency strategies that the business will follow, especially when the original strategy fails to deliver results.

3. Understanding the Market

For a business to succeed, understanding the market is an essential factor. Many entrepreneurs know everything concerning their product and they are convinced that it is a great product. However, they fail to understand whether the product they are offering fits the market. Entrepreneur mistakes don’t just happen, but they result from a series of minor mistakes, such as not analyzing the market and not understanding buyer behavior. Professional understanding of the market generates the expected results and helps the business to succeed.

4. Hiring Professionals

History has proven that it is very difficult for a business to succeed without the support of professionals. Small business owners tend to cut costs by doing everything themselves. That is one of the methods of bringing the business down. Startup companies are very delicate, which means that they require the services of experts to stabilize. Hiring an attorney, an accountant, and an experienced marketing expert is a great recipe for growth. As a business owner, you cannot handle everything by yourself, unless you’re planning to fail.

5. Working with Partners

Hiring professionals has been highlighted as one of the tips that entrepreneurs can use to succeed. However, finding a business partner is also a strategic method of moving the business to the next level. Although a partner will reduce the share of profits, they will be offering professional services that you’re not likely to get when working alone. Moreover, a partner can inject funds into the business while helping in critical decision-making processes.

6. Incorporating Technology

Technology is one of the strategies that small business can use to succeed in a competitive market. A business that uses advanced techniques to handle most of its services cannot be compared to the brick and motor companies that still use manual operations. Besides cutting down operational costs, technology increases productivity and efficiency while improving service delivery to customers. Businesses that want to succeed in the digital era must use technology as one of their operational pillars.

7. Get a Motivational Speaker

You can occasionally hire a motivational speaker to speak to your employees and keep motivated. A paid international speaker could prove to be relevant to your employees because they will instill a sense of belonging to your employees and keep focused on the goals of the company. Corporate speakers have for a longer period been known to provide entrepreneur tips that could also be important to the owner of the business.

Not one of these entrepreneur tips will deliver results alone. All these factors and business tips must be incorporated in tandem by the entrepreneur and employees working in the company. This is the only way the company will be able to break the curse of collapsing with the first three years of its inception.

entrepreneur mistakes

Essential Tech Entrepreneur Advice: Know These Top Mistakes You Can Make

Apr 22, 2019

No one ever said that being a tech entrepreneur was easy. As you look through endless listicles of tips and tech entrepreneur advice, the plethora of information can quickly overwhelm you. Oftentimes, knowing what not to do is more helpful than a list of hundreds of tips for entrepreneurs. Take a look through these most common mistakes tech entrepreneurs can make and you’ll know the missteps you need to avoid in order to find success.

Mistake 1: Fearing the leap of faith

There are smart business moves and then there are business moves made out of fear. Making certain commitments, such as signing the dotted line of a partnership contract or giving the green light on product development, is often the most daunting part of being an entrepreneur. However, you need to embrace these leaps of faith in order to keep moving forward. Tackling these milestones can help you overcome other fears that can be hindering your success, such as having a fear of public speaking. Research has shown that those who fear public speaking make on average 10% less than those who don’t, which makes conquering this fear something you can’t afford to brush off.

Mistake 2: Taking on an unmanageable workload

While you may feel that you need to wear many hats in order to drive a young business to success, taking on too much at once oftentimes leads to failure. For this reason, choosing a manageable workload is one of the most useful pieces of tech entrepreneur advice. Set boundaries early on and identify which tasks and responsibilities you can give to other team members. As long as you’ve built a trustworthy team around you, you shouldn’t have any hesitations in delegating the workload. If you are wary, you should probably start with actually finding a team you trust.

Mistake 3: Ignoring important feedback

Feedback is what allows all industries to continue growing and developing. This is especially true in the tech industry. From the very beginning, tech entrepreneurs should proactively seek professional feedback. They should also reach out to customers as soon as their services or products hit the market. While you will likely hear a fair bit of criticism, those words also contain the most helpful directions on how you can improve.

The mistake that seems the smallest is too often the downfall of an entrepreneur. By avoiding these common entrepreneur mistakes and following the top tech entrepreneur advice, you and your business will soon be on the road to success.

Public Speaking Mistakes Even Extroverts Can Make

Apr 17, 2019

The fear of public speaking is deeply ingrained in the psyches of many budding entrepreneurs. But even if you’re confident in front of a crowd, you may still fall victim to some of the most common public speaking mistakes that plague young professionals.

Whether you’re a lawyer or an entrepreneur, practice avoiding these public speaking pitfalls before you stand up in front of a crowd.

Speaking too softly

It’s common for public speakers to rely on only the boom of the mic to express their message. Unfortunately, speakers might not realize they’re speaking too softly until it’s too late. Emblazon your presentation with passion and drive in order to make your message hit home. This includes projecting your voice, with or without a microphone. Practice by standing up straight, pushing out your chest, and speaking from your diaphragm, not your throat. This will ensure that you are heard whether you’re using a microphone or not.

Finishing on a dull note

This is a trap even the most experienced public speakers can fall into. Without a proper takeaway action, your audience members want to know what to do following your presentation. If your audience leaves wondering “now what?” then you need to go back to the drawing board.

Correct these common entrepreneur mistakes by asking your audience to take action after your presentation. Do you want your audience to change their lives? Improve their surroundings? Like your page on Facebook? Giving them an action item will give them direction following a powerful presentation.

Failing to rehearse beforehand

The key to public speaking is sounding confident and assured. If you’re stumbling over your words or stuttering on stage, your audience’s attention will assuredly falter. According to market research, what you say is not nearly as important as how you say it. It’s estimated that a presentation’s effectiveness is 38% voice, 55% non-verbal cues, and 7% content. This makes practicing your speech beforehand vital.

Practicing can help you ensure that your body is doing what you want it to do when you want to do it. Rehearsing will help you get your timing just right, stop nervous tics from happening, and identify points of emphasis throughout your presentation. These entrepreneur mistakes can be hard to correct, but they can be mitigated with practice.

Whether you’re a tech entrepreneur or an international public speaker, avoiding issues with public speaking are among the most common entrepreneur mistakes. The next time you want to wow a crowd, rely on Rafferty Pendery’s entrepreneurship blog for more information.

Tech Entrepreneur

How to Find Your Niche in Tech: A Guide for an Aspiring Tech Entreprenuer

Feb 4, 2019

Are you the next great tech entrepreneur?

The road to riches is paved with the failures of those that came before you. Most aspiring tech ventures fizzle out before they can get off the ground. There’s more than one reason for this but one of the hardest things to do when you’re starting out is carving out your niche.

Do something that’s never been done. Find your corner of the market. Is anything original anymore? 

This is more than a daunting thought. Coming up with an original idea and pushing it forward with a good plan of action is one of the hardest things to do. It requires dedication, creativity, and a good team of people around you.

The book on how to succeed in business has been rewritten many times. There’s no definitive “right” way to thrive in tech, but today, we’ll look at a basic guide for finding your niche as a tech entrepreneur.

Be Realistic About Your Passion vs. Your Skills

Sometimes the difference between what we want to do and what we can do is vast. It’s important to follow your passion when finding your niche, but you should also be realistic about the market for your product.

This is especially true with tech projects. You need to be able to see yourself still being in love with your product for years to come, but also you have to be able to envision sustained success. Not every startup gets off the ground quickly.

Furthermore, do some self-evaluation. Realistically examine your skills and figure out if you have what it takes to build this product from the ground up.

Find the Market for Your Niche

When you’ve decided what you think you can build your fortune on, take a step back and look at what its market will be. For example, say you want to create an online marketplace for the sale of car parts. 

If this is what you’re passionate about, then follow through on some research and figure out where your market is. Who are the types of people that you want to be using your product? How much money will they be willing to spend on it? 

You need to get an idea of the sustainability of your niche.

You’re Not the Only Tech Entrepreneur

There are thousands of new tech companies popping up all the time, and old tech companies are constantly adjusting to encompass more of the marketplace. In finding your niche, you should zero in on the most specific target market that you possibly can.

If you’re creating a podcast hosting app, consider that things like Stitcher and Podcast Addict already exist. You’re starting behind the 8-ball, so you need to focus in even more on what that app will do.

Perhaps when you sign up, the app asks you what your interests are and sifts through a database of podcasts to show the user ones they’d be interested in. Doing something like this gives your app a subtle edge over the competition.

Test Runs & Launching

Now that you’ve figured out what your niche is, you can begin to test the market.

Do a dry launch and see what the reactions are. Adjust your product from there. A good tech entrepreneur will reinvent their niche to appeal to larger and larger audiences.

For more articles on tech and entrepreneurship, visit our blog.

The digital entrepreneur

How to Be a Better Public Speaker: A Guide for the Digital Entrepreneur

Feb 4, 2019

Around 73% of the population is terrified of public speaking. Whether for school projects or a work presentation, many people clam up even thinking about talking in front of others.

Are you one of these people?

Even if you have a slight fear of public speaking, you might have a message you feel destined to share with others. Believe in yourself, because it is possible to surpass these fears.

Ready to take your public speaking skills to the next level? Want to become the digital entrepreneur everyone raves about? Keep reading this guide for five tips you need to know!

1. Accept Your Nerves

Step one is to accept the fact that you will be nervous before and during a public talk. Even seasoned speakers get a little nervous.

By acknowledging that these feelings are normal and okay to have, you decrease the power they have over you.

To help you speak through your nerves, be sure to practice a few times. Arrive at the location early so you can get used to your environment.

2. Keep Main Messages Simple

As someone with a lot of knowledge, it can be tempting to pack in everything you know into one talk. Plan each talk you give to contain a few focused message points.

Too many details will bore an audience. But if you present impactful and meaningful messages that they can remember, people will love your talks.

As you find success, you may even be able to take your speeches international!

3. Prepare as the Digital Entrepreneur

As mentioned above, preparation is key. And that doesn’t mean the day before.

To nail a speaking engagement, start thinking about your speech at least a few weeks ahead of time. Understand who your audience is. Things that young college students find interesting won’t go as well with older business owners.

One of the most important things to prepare is an introduction. You want to grab people’s attention and get them excited for what you have to say.

Just as important as an introduction, be sure to prepare an impactful conclusion.

4. Be Careful with Powerpoint and Other Visuals

You aren’t a professor giving a lecture to students. Don’t kill your audience with busy powerpoints filled with text.

If you are going to use slides at all, make them minimal. Use appealing images that add value to what you as the presenter are saying. You should be the focal point, not a slide with a bunch of information on it.

It’s also important to remember that you run the risk of technology issues when using visuals like Powerpoint.

5. Create an Outline

Notice we said outline, not a script. Creating just an outline ensures you will sound natural while giving your talk.

If you just read an entire speech from a script, you will seem robotic and have poor eye contact. The audience will immediately be turned off.

Let Your Voice Be Heard

With these tips, you are well on your way to becoming a better public speaker. Soon you will be the digital entrepreneur everyone wants to hear!

Looking for more tips on being a successful digital entrepreneur? Check out this awesome list!